Everest College- The filming technique I believe give the commercial a gritty, jumpy, and almost in your face feel. This connects with race because the setting (dark, LA looking nightlife), the black speaker, and the filming technique all look like it is trying to appeal to the market that lives in the "ghetto."
They are both similar in that they are using "blackness" to try and capture the intended audience. They are different in the fact that the first one heavily uses grammaticality incorrect vernacular. But the College ad has the man speaking less "ghetto," probably to signify that this college education will make you be able to speak correct English.
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