Question 1- Capitals

The reason cultural theorists separate the capitals from non-capitals is because they want to distinguish an object from an actual word. The capital version signifies the word as a noun, or object. While the lowercase is the common, everyday version we see it as. It is a shorthand for signifying ideology toward a specific area of cultural studies. It is all significant because with this approach, theorists can easily tell the difference when you are talking about the cultural version of a thing or the proper version.